According to the officials of the company, the concept of young housewives, that attracts and entertains the sight of viewers, was created to reflect the positive impact of efix on the engine
“In the TV advertisement the charming housewives clean the engine. The concept was elaborated deliberately as Efix has the same impact on the engine. Efix cleans the engine and protects it from damages. The campaign with the new concept was successfully launched in all countries, where the Rompetrol entity is present, we hope that the new TV commercial of Efix will be perceived in Georgia as positively as in other countries,” - says Nurken Murzagaliev, the General Director of Rompetrol Georgia.
Moreover, a special web page www.efix.ge was created where customers have the opportunity to receive the detailed information about the advantages and positive impacts of Efix fuel.
“The web page is interactive and gives the customers many interesting opportunities. Visit the portal and you can make sure yourself. For increasing the interactions of the web page it is linked to the social network where customers are free to leave opinions about products and service. I am sure, the customers will appreciate the web page that will be permanently updated,” - added Murzagaliev.
Rompetrol introduced Efix on the Georgian market in 2009. The fuel contains such additives and active components that cleans and protects the engine from corrosion. Efix enhances the functionality of the engine by 13%, decreases the emission by 43% and decreases the consumption fuel by 3%.
Transnational company Rompetrol Georgia has been operating on Georgian market for more than seven years and is the largest importer of the European standard fuel. The headquarter office of the Rompetrol Group is in Amsterdam and operates in many countries with 50 companies.